Fan Engagement
One Championship and Kaskus ‘to collaborate on content initiatives’
Singapore-based mixed martial arts promoter One Championship has partnered with Indonesia’s largest online community and forum, Kaskus.
Borussia Dortmund woos Chinese fans with virtual summer tour
SportBusiness speaks to Benjamin Wahl, head of China at Borussia Dortmund, about the BVB Virtual Asia Tour, which emerged out of the ashes of disruption caused by the Covid-19 pandemic.
WWE seeking to ban fan after content issues in new ThunderDome
Incidents of inappropriate conduct seen during deployment of virtual fans
Real Sociedad signs mobile app revenue-share with PTI Digital
Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement
Chinese Super League tentatively opens to fans
The Chinese Super League has allowed a limited number of spectators to attend a game for the first time since the Covid-19 pandemic began
WWE retools in-venue presentation with its ThunderDome
Faced with the extended absence of live in-person audiences critical to its events, World Wrestling Entertainment turns to technology to create a spectacle
NRL ‘opens discussions’ to allow 50,000 fans to watch grand final
The NRL is in talks with the New South Wales government on easing Covid-19 constraints and allowing 50,000 fans in the stadium to watch October’s grand final in Sydney, up from the current 10,000-fan c…
The Big Debate | Will younger Asians be as engaged with sport as their elders?
Sport in Asia has been growing in popularity in recent decades, spurred by growth in interest in overseas leagues, encouragement from governments and the hosting of major events. But with media habits and cultural tastes changing, will today’s teenagers be as enamoured as the generations that went before them?
Pro League launches social media partnership with 433
The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433
Virus spike hits football and baseball teams in Seoul
K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
Arrowhead Stadium to go cashless thanks to Kansas City Chiefs, Tappit partnership
The National Football League's Kansas City Chiefs are partnering with mobile payment technology company Tappit to take Arrowhead Stadium cashless in order to help eliminate Covid-19 risks and improve …
K League crowds to go up to 25-per-cent capacity
The restriction on fans attending South Korean football games will be raised to 25 per cent of stadium capacity from August 14
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
ICC claims to be most popular sport for video views on Facebook
The International Cricket Council is claiming to be the most popular sport for video views on Facebook
DraftKings extends its MLB rights in daily fantasy
Company retains ties with its first sports league partner
PLL uses PhotoShelter partnership to boost social media engagement
The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.
NHL to reward followers in China with new engagement program
The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China
EXCLUSIVE: Mola TV acquires Bundesliga rights in Indonesia in five-year deal
Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal