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NHL to reward followers in China with new engagement program

SHENZHEN, CHN - SEPTEMBER 15: Fans enjoy the Boston Bruins vs the Calgary Flames game at the Universiade Sports Center on September 15, 2018 in Shenzhen, China. (Photo by Brian Babineau/NHLI via Getty Images)

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China