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NHL to reward followers in China with new engagement program

SHENZHEN, CHN - SEPTEMBER 15: Fans enjoy the Boston Bruins vs the Calgary Flames game at the Universiade Sports Center on September 15, 2018 in Shenzhen, China. (Photo by Brian Babineau/NHLI via Getty Images)

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China.

Ice hockey enthusiasts in China who have a unique point of view of Chinese hockey, leadership qualities, are active online, and are willing to organise offline activities are being encouraged to join the NHL’s recently launched initiative.

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