Fan Engagement
WSC Sports strikes deal close to home with Israeli football tie-up
Israel-based automated highlights company WSC Sports has reached an agreement with the Israeli Professional Football Leagues to provide real-time video content
Fanatics, Postmates partner to deliver LA Rams apparel to fans
Postmates has partnered with sports merchandising giant Fanatics to deliver Los Angeles Rams merchandise to fans on-demand with no delivery fee ahead of the National Football League team's first Monday …
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
PFL to offer blockchain fan tokens to drive fan engagement
The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.
Writing the new rules of sponsorship using technology & data webinar
Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Japan’s modernising domestic leagues brace for pandemic setback
The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Round-Up: China pulls out of hosting AFC U23s, Australia’s biggest golf tournaments cancelled, and more
China has withdrawn from hosting the Asian Football Confederation's 2022 Under-23 Asian Cup tournament "due to scheduling conflicts, stadium completion timelines ahead of other international events and…
Round-Up: AFC responds to criticism, Juventus drops official Hong Kong fan club, SA cricket faces ban, and more
Asian football's governing body the AFC said player welfare was its "main priority" after criticism from the global players' union that it had been slow to provide support for players since the coronavirus…
Manchester United plans five entertainment centres across China
English Premier League club Manchester United has unveiled the first of five planned entertainment centres in China
St. Louis City appoints chief experience officer to differentiate itself in MLS
MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports
Baseball and football fans set to return in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Round-Up: Talent agent ICM buys Stellar, fuboTV IPO, Snapchat partners with IPL teams, and more
US talent agency ICM Group has acquired UK sports agent Jonathan Barrett's Stellar Group - Reuters/CNA
Mediacom to launch 10-part IGTV docu-series about Real Madrid’s Vinícius Jr
Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.
LFP eyes more Ligue 1 Touch international events after Shenzhen debut
France’s Professional Football League (LFP) has plans to host more ‘Ligue 1 Touch’ events at select international locations this season after staging the first iteration of the fan zone event in Shenz…
LFP widens TikTok tie-up, Ligue 1 digital audience flourishes in 2019-20
France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…
LaLiga to launch licensed sports bars to support international expansion
Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
Andy Dolich | The time is now for fan-controlled sport
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses his involvement in the forthcoming debut of Fan Controlled Football