Fan Engagement
Lakers are most-discussed team on Twitter in 2020
Lakers star James also named one of Sports Illustrated's Sportspersons of the Year
Chip Ganassi Racing unveils Skillz mobile game app
Motor racing organization Chip Ganassi Racing has partnered with mobile game platform Skillz and game developer Gamie Studios to create a new competitive mobile game called Chip Ganassi Racing Blitz.
LaLiga to launch subscription mobile app for international fans
LaLiga is launching a subscription mobile app in the Middle East and Africa, with plans to roll it out in other markets, under deals with mobile technology company Mondia and telco Orange
Iqoniq extends motorsport footprint with Envision Virgin Racing tie-up
Envision Virgin Racing, the UK-based Extreme E team, has become the latest rights-holder to sign an agreement with the fan engagement app Iqoniq
Iqoniq strengthens leadership team with raft of senior appointments
Global fan engagement platform Iqoniq has announced a series of new hires to its leadership team, most notably adding a chief marketing officer, chief legal officer and chief business development officer,…
Round-Up: India’s U17 Women’s World Cup cancelled, ICC chairman vote begins, inaugural E1 esports racing event, and more
The Fifa U-17 Women's World Cup in India next year has been cancelled. India has been awarded hosting rights to the next edition of the event, in 2022
Sacramento Kings expand digital presence with Discord partnership
The National Basketball Association's Sacramento Kings have expanded their digital presence by debuting a server on leading gaming chat platform Discord
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Greenfly debuts digital software to crowdsource fan content
Fan engagement technology enables new social media functionality
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Round-Up: China hosts first international events, NBA to build ‘experience centres’ in China, Tokyo hospitality to be reined in, and more
China last weekend hosted its first major international sports events since the start of the pandemic
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
WSC Sports adds FanCode to clients using its AI highlights technology
Indian online sports platform FanCode has announced an agreement with AI technology provider WSC Sports to facilitate the delivery of video highlights on its platform
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Sportfive to sell rights in China as Spanish national team lands on Weibo
The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency
Two Circles to drive UK and Ireland ticket sales as 2023 RWC targets €373m globally
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…