MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports
Our latest on Covid-19
Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown
How MLS capitalized on shifting landscape to secure inaugural midweek primetime TV slot
At extremely short notice, MLS moved its Western Conference Semifinal game between Sporting Kansas City and Minnesota United back a day to gain coverage on the main Fox network. League executive Seth Bacon tells Bob Williams how the switch happened.
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Leeds recruit Grabyo’s Duckmanton to head global content, digital strategy
Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.
Dynamo Kiev and blockchain platform Moonwalk provide fan-focused digital offering
Ukrainian Premier League football club Dynamo Kiev has agreed a deal with blockchain company Moonwalk through which it is claimed a first-of-its-kind sports ecosystem will be developed centred around the…
Brazil’s Athletico Paranaense shows league game on Twitch
Athletico Paranaense have become the first Brazilian football club to show a live Série A match on Twitch, as the club used the platform to broadcast its home fixture against Vasco Da Gama via pay per …
India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup