France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically and around the world.
Having attracted more than 1.1 million TikTok followers on the Ligue 1 Uber Eats account in the nine months since it launched, the LFP has now announced additional engagement plans on the platform.
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