The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.
As part of the agreement, the mixed martial arts organization will launch Fan Tokens, which are digital assets that provide holders the ability to participate in various polls and contests over the course of the PFL season on Socios.com.Fan Token holders will also be able to earn digital and real-life rewards linked to the PFL. Features such as a leaderboard, chat, and games will provide additional engagement opportunities on the app.
Socios.com, which has been designated the official fan token partner of the PFL, will also gain rights to use PFL logos and branding for advertising and promotional usage. Meanwhile, Socios.com logos will be featured in and around the cage and arena.