Fan Engagement

Football
Fan Engagement

Global soccer federation Fifa and its sponsor Budweiser announced they will be hosting satellite fan festival events in six cities across the globe during the upcoming men's 2022 World Cup in Qatar, which…
Basketball
Fan Engagement

The National Basketball League’s Washington Wizards introduced the franchise’s first Arabic-language social media channels on Twitter and Instagram, marking the first of its kind in the NBA.
Baseball
Media

Social media platform to aid in fan engagement around playoff contests
Basketball
Media

Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans
Baseball
Fan Engagement

As part of Minor League Baseball’s three-year partnership with Marvel Entertainment, the 96 teams that are part of the “Marvel’s Defenders of the Diamond” content series will have Marvel-designed logos i…
Baseball
Fan Engagement

The Savannah Bananas announced their 70-game 2023 Banana Ball World Tour that will take the team to 33 cities in 21 states between February 17 and September 16
Football
Fan Engagement

NFT-based fantasy sports platform Sorare has agreed deals with English Championship football clubs Burnley, Coventry City, Millwall, Norwich City and Watford
Ice Hockey
Fan Engagement

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B
Mixed Martial Arts
Fan Engagement

US-based mixed martial arts promotion Combate Global will launch on TikTok this weekend after signing a wide-ranging deal with Wave Sports + Entertainment, the California-based digital sports media company
Rugby Union
Licensing & Merchandising

Hong Kong Rugby Union has announced an agreement with non-fungible tokens (NFT) company NuArca Labs that will see the two launch a digital trading card marketplace ahead of the Hong Kong Sevens tournament
Motorsport
Licensing & Merchandising

McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan
Football
Technology

LaLiga has reached an agreement with technology services company Globant that will lead to the formation of a joint venture to drive the development of LaLiga Tech
Basketball
Events

NBA Asia managing director Ramez Sheikh tells SportBusiness why the Wizards and Warriors were the perfect choices for the league's first international event since January 2020.
NFL
Fan Engagement

The National Football League is celebrating the increasing number of nationalities and cultures in the league with an initiative in partnership with over 200 players, coaches and executives to have international…
Motorsport
Fan Engagement

Formula 1 is looking to build hype for the inaugural Las Vegas Grand Prix on November 18, 2023, by hosting a high-profile Launch Party this fall, with the event set for November 5 along the Las Vegas Strip
Basketball
Sponsorship & Marketing

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
Esports
Fan Engagement

Esports must be integrated into the Olympic Movement in order to keep pace with social trends, Vincent Pereira, head of virtual sports and gaming at the International Olympic Committee, has said
Basketball
Fan Engagement

Membership program, lower League Pass pricing among new features