Fan Engagement

NFL
Media

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Fan Engagement

The rapidly growing combat sports league reveals the thinking behind its recently announced DAO ownership initiative which it hopes will become one of global sport’s most innovative projects
Ice Hockey
Licensing & Merchandising

League, jersey partner bring back highly popular licensing effort
Basketball
Fan Engagement

Shopping service Klarna is partnering with the National Basketball League’s Chicago Bulls to create an in-seat merchandise delivery service at Bulls home games at the United Center this season.
Motorsport
Fan Engagement

Formula 1 has announced that its new licensed premium experiential venture, F1 Arcade, will debut in London on November 24
Football
Sponsorship & Marketing

Despite falling short of the NWSL playoffs in an injury-riddled debut season, Angel City FC has set a powerful foundation through a series of unique, mission-oriented business practices. Shawn Medow reports.
Multiple Sports
Fan Engagement

Sport's ability to capture the attention of younger generations is a matter of existential importance to rights-holders, marketers, media companies and all other parts of the industry ecosystem
Multiple Sports
Sponsorship & Marketing

The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
Motorsport
Fan Engagement

Motorsports gaming startup GridRival has unveiled its inaugural daily fantasy sports offering for its 200,000-person userbase spanning 23 states in the United States
Football
Fan Engagement

The Australian A-Leagues have announced an agreement with gamified content specialist Komo Technologies
Football
Licensing & Merchandising

Liverpool has become the first English Premier League club to launch a virtual merchandise range on the Meta Avatars Store
Rugby Union
Licensing & Merchandising

The Ligue Nationale de Rugby (LNR) has claimed a first for a French sports body with the launch of a league-wide NFT project through agreements with Web3 technology specialists Bamg Sports and LegendaryPlays
Basketball
Fan Engagement

A group of National Basketball Association, Women's National Basketball Association, and collegiate players have joined together to develop Daps, a digital marketplace where fans can purchase digital experiences…
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Football
Licensing & Merchandising

World football’s governing body Fifa has agreed a multi-year partnership with online game platform Roblox as it seeks to appeal to a younger audience ahead of the World Cup in Qatar.
Multiple Sports
Industry Moves

Seven League, the digital agency acquired by Endeavor last year, has recruited Sunil Singhvi to the role of vice-president, digital
NFL
Fan Engagement

As a part of their growing partnership with Leeds United Football Club, the National Football League's San Francisco 49ers are hosting a watch party on October 16 in Leeds, England when the team plays…
Football
Fan Engagement

Global soccer federation Fifa and its sponsor Budweiser announced they will be hosting satellite fan festival events in six cities across the globe during the upcoming men's 2022 World Cup in Qatar, which…