Fan Engagement
Tally targets European market with Nadal appointment
US fan engagement platform Tally Technology has appointed Juli Ferré Nadal, former head of global partnerships at Spanish LaLiga club FC Barcelona, to help drive growth in Europe and beyond.
Long-term strategies drive LaLiga’s accelerating international expansion plans
Having established solid foundations for international growth through the establishment of its Global Network over five years ago, LaLiga’s expansion into new markets is gaining momentum, as international director Octavi Anoro explains.
How sport can address strategic errors in the NFT space to maximise engagement potential
Capital Sports Media chief executive Tim Mangnall offers his perspective on the key lessons learned during a rollercoaster first three-quarters of 2022, and how sports clubs and rights-holders can maximise the engagement opportunities presented by digital assets.
Astros return to World Series as modern MLB dynasty
MLB club bucks industry trend of extreme competitive balance with sustained run of success on and off the field
Musk closes Twitter acquisition, raising numerous questions
Billionaire takes private one of the sports industry's key fan engagement tools
Twitch streamers to commentate on LaLiga matches live from stadiums
LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…
NYC Marathon to livestream pro races
For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…
NBA to stream Wembanyama French games on its app
The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
DRL to create fan loyalty program with PointsKash agreement
Property looks to amplify its fan engagement efforts
MLS ‘exploring’ expanded playoff format
Major League Soccer is considering an expansion of its MLS Cup playoff format for 2023 and beyond, according to multiple reports, which could see as many as 30 postseason games being played
What mattered at Sports Matters 2022
APAC editor Kevin McCullagh reviews the talking points at this year's Sports Matters industry conference in Singapore
NWSL signs MatchWornShirt deal ahead of 2022 title game
The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Karate Combat’s token giveaway could become the ultimate sports fan engagement tactic
The rapidly growing combat sports league reveals the thinking behind its recently announced DAO ownership initiative which it hopes will become one of global sport’s most innovative projects
NHL, Adidas revive Reverse Retro jersey program
League, jersey partner bring back highly popular licensing effort
Klarna begin in-seat merchandise delivery with NBA’s Bulls
Shopping service Klarna is partnering with the National Basketball League’s Chicago Bulls to create an in-seat merchandise delivery service at Bulls home games at the United Center this season.
Formula 1 details launch plans for F1 Arcade experiential venture
Formula 1 has announced that its new licensed premium experiential venture, F1 Arcade, will debut in London on November 24
Angel City FC’s off-field successes provide model for future
Despite falling short of the NWSL playoffs in an injury-riddled debut season, Angel City FC has set a powerful foundation through a series of unique, mission-oriented business practices. Shawn Medow reports.