Fan Engagement

US fan engagement platform Tally Technology has appointed Juli Ferré Nadal, former head of global partnerships at Spanish LaLiga club FC Barcelona, to help drive growth in Europe and beyond.

Having established solid foundations for international growth through the establishment of its Global Network over five years ago, LaLiga’s expansion into new markets is gaining momentum, as international director Octavi Anoro explains.

Capital Sports Media chief executive Tim Mangnall offers his perspective on the key lessons learned during a rollercoaster first three-quarters of 2022, and how sports clubs and rights-holders can maximise the engagement opportunities presented by digital assets.

MLB club bucks industry trend of extreme competitive balance with sustained run of success on and off the field

Billionaire takes private one of the sports industry's key fan engagement tools

LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…

For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…

Property looks to amplify its fan engagement efforts

Major League Soccer is considering an expansion of its MLS Cup playoff format for 2023 and beyond, according to multiple reports, which could see as many as 30 postseason games being played

APAC editor Kevin McCullagh reviews the talking points at this year's Sports Matters industry conference in Singapore

The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…

The rapidly growing combat sports league reveals the thinking behind its recently announced DAO ownership initiative which it hopes will become one of global sport’s most innovative projects

League, jersey partner bring back highly popular licensing effort

Shopping service Klarna is partnering with the National Basketball League’s Chicago Bulls to create an in-seat merchandise delivery service at Bulls home games at the United Center this season.

Formula 1 has announced that its new licensed premium experiential venture, F1 Arcade, will debut in London on November 24

Despite falling short of the NWSL playoffs in an injury-riddled debut season, Angel City FC has set a powerful foundation through a series of unique, mission-oriented business practices. Shawn Medow reports.