Sportfive
Sportfive brokers deal to make Autohero DHB main sponsor
The German Handball Federation (DHB) has signed up online used car retailer Autohero as its new main sponsor
Sportfive adds Immortals sales role to growing esports portfolio
US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency
Sportfive appoints Glat, Loy to lead US operation
The Sportfive agency has appointed veteran sports executives Neil Glat and Steve Loy to head its United States leadership team as part of a new strategic direction in the North American market
Webinar replay | What does the metaverse mean for sports?
In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry.
Sportfive’s golf division to lead Stars+Stripes sponsorship sales
The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
KHL lands OTT streaming coverage on Portable.TV in Sportfive deal
OTT streaming platform Portable.TV has secured worldwide streaming rights to the Kontinental Hockey League and will show a mixture of highlights and full-length games.
Portable
Late ticket sales process begins for Suzuki Cup in Singapore
A belated ticket sales process for the Asean Football Federation Suzuki Cup national team football tournament in Singapore began on Sunday, just a week before matches are due to begin
Australia’s NBL agrees media rights deal in China with Dongqiudi
Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23
Sportfive widens AFF role with deal for under-23 Championship
The Sportfive agency has widened its association with the Asean Football Federation by becoming the exclusive commercial representative for the 2022 AFF U23 Championship
Sportfive to create US-focused esports unit
Global agency to develop American team to service growing sector
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
IC Markets signs with six Bundesliga clubs in deals brokered by Sportfive
The Sportfive agency has brokered six sponsorship deals in the German Bundesliga on behalf of foreign exchange and CFD (contracts for difference) broker IC Markets
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
Sportfive to sell media and sponsorship rights to African Games
The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Schlünz to head Nürnberg’s commercial team after Sportfive split
German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.