Australia’s NBL agrees media rights deal in China with Dongqiudi

Zhou Qi of the Phoenix poses during the S.E. Melbourne Phoenix NBL headshots session at NEP Studios on November 11, 2021. (Photo by Graham Denholm/Getty Images for NBL)

Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23.

Dongqiudi will cover all matches live, delayed and via highlights and clips. The two organisations will also work together on marketing and promotion for the league.

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