German Football League (DFL)

The German Bundesliga last month ran a knowledge-sharing workshop for the Lao Football Federation about restarting football activities during the pandemic

Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.

Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.

The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season

ESPN is demonstrating its commitment to the Bundesliga with extensive coverage of the high-profile Bayern Munich-Borussia Dortmund match this weekend, highlighted by "Der Klassiker" being aired on the…

Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…

The DFL has entered into a partnership with esports giant ESL, with the long-term aim of making its Virtual Bundesliga a comparable prospect to its traditional football competitions. Adam Nelson speaks with the DFL's Andreas Heyden and ESL's Ralf Reichert.

The German Football League (DFL) is looking to recruit a head of digital marketing and campaigns with at least a decade of experience in the sector

Christian Seifert, the chief executive of the German Football League, has said that broadcast rights fee money from Discovery is being paid after a “comprehensive” victory against the international med…

The executive committee of the German Football League (DFL) has decided to introduce a new revenue distribution model for its domestic broadcast rights that it feels will offer stability in view of challenges…

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Sports technology provider Deltatre has acquired a majority stake in Sportec Solutions, the joint venture it set up with the German Football League (DFL) to collect and innovate around match data

The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga.