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Bundesliga International extends Sportfive Supercup marketing deal until 2025

The 2020 German Supercup final between Bayern Munich and Borussia Dortmund.(Photo by Alexander Hassenstein/Getty Images ).

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.

The deal renews an agreement that has been in place between the agency and the international commercial arm of the German Football League (DFL) for eight years and means Sportfive will continue to source brands for a combination of in-stadium, pitch-side and on-pitch assets connected with the games.

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