Tencent joins Bundesliga broadcaster line-up in China

Fans during the Bundesliga match between 1. FC Köln and Hertha BSC at RheinEnergieStadion on August 15, 2021 in Cologne, Germany. (Photo by Lars Baron/Getty Images)

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23.

The deal follows non-exclusive streaming rights deals announced last week by the Bundesliga with Migu, Huya and Dongqiudi, covering the same two seasons.

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