German Football League (DFL)
DAZN threatens legal steps in escalation of Bundesliga rights dispute
The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
Bundesliga domestic tender derailed by DAZN allegations
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
DFL to roll out tender documents after cartel office no-single buyer ruling
The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
DFL drops private equity investment plans amid fan revolt
Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Bundesliga protests escalate as league nears D-Day on private equity
The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
CVC v Blackstone in bid to partner with Bundesliga in new media company
The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
EA Sports extends Bundesliga deal until 2027
EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Ex-OneFootball CFO Kuisle takes leading DFL corporate strategy role
Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Bundesliga against Serie A-style revenue-share TV deal
The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Bundesliga clubs narrowly vote to enter private investor talks
The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2