German Football League (DFL)
Tsimpouli leaves DFL Digital Sports for TikTok DACH role
Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
DFL chief Hopfen makes early exit as Hellmann and Leki take over
Donata Hopfen has resigned as chief executive of the German Football League (DFL) after less than a year in the role
DFL ‘delays talks’ on Bundesliga rights equity sale
The German Football League (DFL), organising body of the top two divisions of the domestic game, has delayed talks over the potential sale of a stake in its media rights business to next year amid a lack…
Weber heads back to DFL to lead restructured sports technology operation
Hendrik Weber has returned to the German Football League (DFL), organising body of the Bundesliga and 2. Bundesliga, to head up a restructured sports technology and innovation department
DFL’s Hopfen eyes return to international rights growth, confirms investment talks
German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.
Sales process for Bundesliga media rights equity stake ‘to begin in October’
The German football league will begin a formal sales process for a sale of an equity stake in its media rights business at the end of October, with a view to wrapping up a deal in the first quarter next…
Bundesliga to share best practices with Indian Super League under new collaboration
The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
Jim O’Connell on leveraging opportunity with Athletes First Partners
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jim O’Connell, president of Athletes First Partners. Fisher and Russo also discuss RedBird Capital Partners’ sale of its stake in OneTeam Partners, the National Football League’s new collaboration agreement with the German Football League, Ares Management raising $3.7bn (€3.7bn) to invest in the sports industry, the pending sale of Major League Baseball’s Los Angeles Angels, and ownership turbulence with the National Basketball Association’s Phoenix Suns.
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NFL, DFL seal collaboration agreement ahead of inaugural Germany game
The National Football League and German Football League (DFL) have secured an agreement to collaborate in key business areas, with a particular focus on the United States and German markets
Borussia Dortmund ‘legends’ to visit Vietnam as part of Next Media tie-up
German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
DFL ‘hires Deutsche Bank’ to aid media rights equity sale talks
The German Football League (DFL), organising body of the top two divisions of the domestic game, is reported to have engaged financial services group Deutsche Bank to lead the potential sale of a stake…
Bayern executive Jung calls on DFL to move Super Cup abroad, scrap 50+1 ownership rule
Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
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DFL ‘prepares auction for equity rights stake’ in return to investment market
The German Football League (DFL) is once again looking to sell a stake in its future broadcast rights and is preparing a tender designed to attract investment from private equity companies
Seifert turns to DFL Digital Sports chief Heyden to head up S Nation Media
Andreas Heyden has been appointed as chief executive of German streaming platform S Nation Media
DFL Digital Sports chief Heyden to quit Bundesliga role
Andreas Heyden, the chief executive of DFL Digital Sports, the subsidiary of the German Football League (DFL), is to leave his position at the end of this month
DFL’s Naubert named Bundesliga International’s CMO
Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
DFL secures licensing revenue boost; announces new NFT deals with OneFootball, Sorare, Topps
The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…