German Football League (DFL)

Football
Media

Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.
Football
Fan Engagement

The German Football League (DFL), the organiser of the top-tier Bundesliga, has added India-based sports content platform Sportskeeda to its global network of content partners
Football
Data

Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.
Football
Industry Moves

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Football
Technology

The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
Football
Host Broadcast & Production

Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
Football
Industry Moves

The German Football League (DFL) has appointed Donata Hopfen as its new chief executive, with the 45-year-old to assume the role on January 1
Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Media

The German Football League (DFL) has expanded the global broadcast reach of the second-tier 2
Football
Governance

The German Bundesliga last month ran a knowledge-sharing workshop for the Lao Football Federation about restarting football activities during the pandemic
Football
Media

Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.
Football
Finance & Law

Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…
Football
Finance & Law

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.
Football
Sponsorship & Marketing

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.
Football
Sponsorship & Marketing

The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season
Football
Media

ESPN is demonstrating its commitment to the Bundesliga with extensive coverage of the high-profile Bayern Munich-Borussia Dortmund match this weekend, highlighted by "Der Klassiker" being aired on the…