There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
In association with Bundesliga International
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Japanese pay-television broadcaster Sky PerfecTV has acquired rights for the German Bundesliga covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors