Bundesliga International

Latest Features

ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

In association with Bundesliga International

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T

Features

Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.