Bundesliga International

Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.

The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…

The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands

Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season

Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26

CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.

The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons

Bundesliga International has announced Minute Media as the German football league's official content partner in North America

New World TV, the Togo-based satellite broadcaster, has acquired German club football rights in 22 countries across sub-Saharan Africa in a three-year, non-exclusive deal

DAZN, the international sports streaming platform, is to become the new home of German football's Bundesliga in Canada, it was announced today (Monday)

Pay-television broadcaster Canal Plus has extended its French-language rights in sub-Saharan Africa to the Bundesliga and Bundesliga 2 for a further four seasons

Japanese streaming platform Abema has acquired rights in Japan to the German Bundesliga in a deal covering the remainder of the 2022-23 season

The Bundesliga International subsidiary of the German Football League (DFL) has agreed a content deal with Indian digital media engagement platform Khel Now

Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…