Bundesliga International

Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Media

The Bundesliga will return to broadcast screens in the Middle East and North Africa after pay-television broadcaster beIN Sports agreed a three-year rights contract
Football
Events

German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November
Football
Finance & Law

The German Football League (DFL) is once again looking to sell a stake in its future broadcast rights and is preparing a tender designed to attract investment from private equity companies
Football
Industry Moves

Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
Football
Media

Pay-television broadcaster Sky Mexico has agreed a four-season extension to its rights deal for the Bundesliga and 2. Bundesliga, the top two divisions of German club football
Football
Sponsorship & Marketing

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
Football
Governance

The Deutsche Fussball Liga has signed a Memorandum of Understanding with the Vietnam Football Federation and Vietnam Professional Football that envisages wide-ranging collaboration to support football…
Football
Licensing & Merchandising

Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards and non-fungible…
Football
Industry Moves

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.
Football
Media

Media group Network4, the new Bundesliga rights-holder in Hungary, will this weekend become the first broadcaster in Europe to make use of the German league’s new interactive feed service.
Football
Media

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Football
Media

Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
Football
Sponsorship & Marketing

Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.
Football
Media

The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.
Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Governance

The German Bundesliga last month ran a knowledge-sharing workshop for the Lao Football Federation about restarting football activities during the pandemic
Football
Media

Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25