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DFL secures licensing revenue boost; announces new NFT deals with OneFootball, Sorare, Topps

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of €170m ($179.1m) for the next rights cycle (from 2023-24 to 2024-25).

The DFL said the value of the Bundesliga rights in the first season of the new cycle (2023-24) represents an increase of close to 280 per cent on the rights from the current 2021-22 campaign.

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