Bundesliga International
BeIN renews Bundesliga deal in France, adds rights in Turkey
Pay-television broadcaster beIN Sports has renewed an agreement for rights in France to the Bundesliga, the top tier of club football in Germany, while it has signed a new deal to cover the league in Turkey
Eleven renews Bundesliga rights in Belgium, Luxembourg and Portugal
International sports broadcaster Eleven has renewed its German Bundesliga football rights in Belgium, Luxembourg and Portugal for the four seasons from 2021-22 to 2024-25
CJ ENM acquires Bundesliga rights in South Korea
Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.
DigitAlb lands Bundesliga rights in Albania
Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany
Nent unveils Dutch launch strategy armed with Bundesliga and F1 rights
Media company Nordic Entertainment Group (Nent Group) has this morning unveiled its launch plans for the Netherlands through the acquisition of rights to German football’s Bundesliga and the Formula 1…
Bundesliga clubs opt to end DFL private equity talks ‘for now’
Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…
Network4 becomes Bundesliga broadcaster in Hungary in long-term deal
Hungarian media group Network4 has acquired rights to Germany’s Bundesliga for the next four seasons.
The deal also grants Network4 rights to the second-tier 2.B
Sky Italia renews Bundesliga deal, adds Ligue 1 rights to portfolio
Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…
Nent sews up Bundesliga rights to 2029 across nine countries
The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Bundesliga could offer investors ‘up to 25.1-per-cent stake’ in new global media and esports units
The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.
Bundesliga International extends Sportfive Supercup marketing deal until 2025
Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Tipico’s four-year extension netted Bundesliga International fee uplift
The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Bundesliga International reshuffles pack as Fitzgerald, Leible exit, Rees takes board role
Bundesliga International, the league’s international commercial rights sales arm, has promoted various staff amid a restructure carried out as three of its leading executives leave the company, SportBusiness u…
Bundesliga nets early extension with Tipico
The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico
DFL and Charlton plot sports OTT platform in Mena region
The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Klein: Mondelēz International activation to be among largest in Bundesliga International era
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Bundesliga International attracts private equity interest
Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…