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DFL ‘prepares auction for equity rights stake’ in return to investment market

(Photo by Lars Baron/Bundesliga/Bundesliga Collection via Getty Images)

The German Football League (DFL) is once again looking to sell a stake in its future broadcast rights and is preparing a tender designed to attract investment from private equity companies.

News of the preparation of an auction allowing bidders to acquire a minority stake in a sports rights marketing subsidiary – first reported by Handelsblatt in Germany – comes as Bundesliga clubs continue to weigh up an investment in the domestic and international media rights.

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