Germany
Latest Features
DFL seeks to accelerate Virtual Bundesliga’s growth with ESL partnership
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
ESL’s latest deals show that esports and traditional media can work in harmony
Bayern’s ‘lighthouse’ Super Cup spectator study gives hope to Bundesliga
Organised, timely and efficient: German football shows the way out of lockdown
Borussia Dortmund expands US reach with BetMGM partnership
Time runs out on Fifa’s investigation into Beckenbauer bribery case
Extreme E tops up German distribution with Sky highlights deal
Schalke’s Umbro deal to end early after ‘expectations not met’
Features
DFL wants Virtual Bundesliga to be seen as its third competition brand
Bayern Munich at crossroads as club prepares for life without Hoeness and Rummenigge
Kevin Sim – The Bundesliga’s navigator for the Asia-Pac media-rights market
Dynamic approach driving Bundesliga internationally
“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Vodafone and Bundesliga bridge gap between stadium and living room with 5G first
LED advertising | Why it took just one second to damage Infront’s reputation
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
Roma and the Bundesliga bring the banter to win fans and engage people on social media
Going global | Bundesliga furthers international push with NYC office
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
Non-conformist brands | Part one: FC St. Pauli
Case study | The Bundesliga’s digital and social media strategy
How the Bundesliga is putting quality above quantity in its digital and social media strategy.
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
Video | What are the biggest opportunities and threats in sport?
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
Popular movements, public polls and why Rome voted against the Olympics
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.
Sponsorship Works 2016 | Sponsorship Case Study | Nissan and the Uefa Champions League
In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
Sealed with an X
SportBusiness International explores the reasons behind the collapse of Hamburg’s bid for the Olympics, and the impact on future bidding processes
Vorsprung durch football
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.