“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
How the Bundesliga is putting quality above quantity in its digital and social media strategy.
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.
In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
SportBusiness International explores the reasons behind the collapse of Hamburg’s bid for the Olympics, and the impact on future bidding processes
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.
Whether it be weddings on the hallowed turf of the Melbourne Cricket Ground, or afternoon tea in Lord’s Long Room, venue operators are looking for ever more creative ways to turn their sporting structures into fully operational commercial venues, open for business 365 days a year. Kevin Roberts provides a definitive guide to turning your white elephant into a home-for-all-occasions, as he finds out the most effective methods and common pitfalls of making your sports stadia about more than just sport.