Germany

Basketball
Sponsorship & Marketing

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
Multiple Sports
Industry Moves

Daniel von Busse, chief operating officer at Sport1, is to leave the German sports broadcaster, it has been reported
Mixed Martial Arts
Events

The Global Association of Mixed Martial Arts has awarded its 2021 World Championships to Berlin, Germany
Football
Industry Moves

Carsten Schmidt has stepped down from his role as managing director of Bundesliga side Hertha Berlin with immediate effect for what have been described as reasons connected to his private family life
NFL
Events

League advances its efforts to expand its International Series to mainland Europe
Multiple Sports
Industry Moves

Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Football
Sponsorship & Marketing

Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.
Football
Industry Moves

German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.
Ice Hockey
Media

German pay-television broadcaster Sky Deutschland has agreed a four-season rights deal to become the new home in Germany and other European countries for North American ice hockey league the NHL
Motorsport
Media

Netflix would consider the acquisition of live broadcast rights to motor racing’s Formula 1, according to Reed Hastings, the streaming service’s co-chief executive, who was speaking to Der Spiegel in …
Multiple Sports
Media

Nordic Entertainment (Nent) Group has this morning detailed plans to step up the pace and scale of expansion plans for Viaplay by announcing that its streaming service will launch in Canada, German-speaking…
Cricket
Media

The International Cricket Council has agreed a deal with Cricket Australia which will see the world governing body for cricket stream Australia's forthcoming summer matches in some markets in Europe and…
Football
Finance & Law

German Bundesliga team Borussia Dortmund has announced a capital increase via the issuance of over 18 million new shares as it attempts to counteract the losses accrued over the course of the Covid-19…
Mass Participation
Events

The Ironman Group has added a new full-distance Ironman triathlon in Pays d'Aix-en-Provence, France and a half-distance Ironman 70.3 race in Dresden, Germany to its 2022 race calendar
Multiple Sports
Media

German sports broadcaster Sport1 has launched a new multi-sports streaming platform which will be monetised by pay-per-view and subscription revenues and will initially be centred on coverage of the domestic…
Multiple Sports
Media

German pay-television broadcaster Sky Deutschland has expanded its tie-up with Deutsche Telekom in a deal which will see the Sky Ticket streaming service available on the telecoms operator’s Magenta T…
Football
Sponsorship & Marketing

Virtual advertising technology firm Supponor has announced plans to double its headcount and shake up its executive functions as it seeks to increase its focus on European markets