Germany

Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has announced that Germany, Kazakhstan and Norway will contest hosting rights to its 2027 men’s World Championship.
Cycling
Events

The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Football
Sponsorship & Marketing

German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc. Strikerz Inc
Football
Media

German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.
Multiple Sports
Media

S Nation Media, the group founded by former German Football League (DFL) chief executive Christian Seifert and publishing house Axel Springer, has announced that its yet-to-launch streaming platform will…
Football
Finance & Law

The German football league will begin a formal sales process for a sale of an equity stake in its media rights business at the end of October, with a view to wrapping up a deal in the first quarter next…
Football
Fan Engagement

The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
Hockey
Sponsorship & Marketing

The German Hockey Federation (DHB) has appointed the Brand Galaxy Group and inMedias Kommunikation agencies to help sell sponsorship rights to next year’s EuroHockey Championship in the country.
Football
Governance

The National Football League and German Football League (DFL) have secured an agreement to collaborate in key business areas, with a particular focus on the United States and German markets
Multiple Sports
Media

German commercial broadcaster ProSiebenSat.1 has reached an agreement to acquire the outstanding 50 per cent of the shares in streaming service Joyn from media group Warner Bros. Discovery
Basketball
Media

German commercial broadcaster RTL has agreed a sublicensing deal with telco Deutsche Telekom to show the national team’s quarter-final match against Greece at the EuroBasket 2022 tournament.
Football
Media

The German Football Association (DFB) has agreed a deal that will see the men’s national team become the subject of a documentary series from the Amazon Prime Video streaming service concerning its 2022 F…
Multiple Sports
Media

DAZN aims to be profitable within 12 to 18 months in German-speaking countries, according to Alice Mascia, the subscription broadcaster’s new chief executive in the DACH region.
Motorsport
Governance

German automotive brand Porsche has announced today (Friday) that talks with Red Bull over a possible entry into Formula 1 have come to an end
Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football
Sponsorship & Marketing

German Bundesliga club VfL Wolfsburg has signed up gambling platform Chillybets as a sponsor
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…