Germany

Latest Features

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the first of a three-part series, Frank Dunne takes a look at German football club St. Pauli.

How the Bundesliga is putting quality above quantity in its digital and social media strategy.

Fritz Keller, president of Bundesliga club SC Freiburg, is poised to take up the same position at the German Football Association (DFB) after being nominated as the only candidate for the role

Nicolas Gaede and Ulrik Ruhnau, both formerly of Lagardère Sports (and the erstwhile Sportfive business), have launched a new sports consultancy firm, CSIGHT Gmbh.

NHL expands fan tour after initial entry to Europe last year

Infront Germany, an arm of the international sports marketing agency, has named Christoph Seeger as manager of creative strategy

Features

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.  

From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.

In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.

SportBusiness International explores the reasons behind the collapse of Hamburg’s bid for the Olympics, and the impact on future bidding processes

Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.

Welcome to the European Football Sponsorship Report 2015-16

Whether it be weddings on the hallowed turf of the Melbourne Cricket Ground, or afternoon tea in Lord’s Long Room, venue operators are looking for ever more creative ways to turn their sporting structures into fully operational commercial venues, open for business 365 days a year. Kevin Roberts provides a definitive guide to turning your white elephant into a home-for-all-occasions, as he finds out the most effective methods and common pitfalls of making your sports stadia about more than just sport.

With investment from traditional financial institutions still difficult to secure for sports properties looking to develop their facilities, sports fans are stepping forward to help fund projects. Elisha Chauhan finds out how and why.

Britain’s high-end athletic stars have teamed up with a German supermarket known for rock-bottom prices. Matthew Glendinning and Owen Evans look at whether it is a match made in heaven or double trouble for the British Olympic Association (BOA).

Can last season’s UEFA Champions League winner and giant of European football, Bayern Munich, replicate its success in basketball? Matt Cutler looks at the resurgence of the German team as a force on the court and asks its managing director, Marko Pesic, how he has gone about creating a sustainable financial model for the project.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.