Germany
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Bundesliga protests escalate as league nears D-Day on private equity
The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
Sky locks up Premier League rights to 2028 in DACH region
Premier League broadcast rights have been retained in German-speaking countries by Sky Deutschland until the end of the 2027-28 season
EXCLUSIVE: ARD and ZDF have Euro 2028 rights locked up
ARD and ZDF, the public-service broadcasters in Germany, have regained rights directly to the Uefa European Championship in 2028, it has emerged
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
WTT finds broadcast home in Germany on Dyn Media
German streaming platform Dyn Media has added World Table Tennis (WTT) rights to its portfolio of chiefly domestic properties in a two-year agreement.
Live WWE programming returning to Germany with Bild
Live televised action from World Wrestling Entertainment is to return in Germany tomorrow (Tuesday) for the first time in 10 months, after Bild, the German newspaper and publisher owned by the Axel Springer…
Porsche can take 10.4-per-cent stake in VfB Stuttgart, says DFL
The German Football League (DFL) and Germany’s Federal Cartel Office have ruled that Porsche will be able to take a 10.4-per-cent stake in Bundesliga club VfB Stuttgart.
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
CVC v Blackstone in bid to partner with Bundesliga in new media company
The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
EA Sports extends Bundesliga deal until 2027
EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Ex-OneFootball CFO Kuisle takes leading DFL corporate strategy role
Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Bayern signs Bitpanda as first crypto ‘Platinum Partner’
Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Uefa turns to China’s BYD to fill Euro 2024 car sponsor void
China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Bundesliga against Serie A-style revenue-share TV deal
The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Watzke to step down as Dortmund CEO
Hans-Joachim Watzke, one of the most powerful figures in German football, is to step down as chief executive of Bundesliga club Borussia Dortmund by the end of 2025