This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.
This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.
Elisha Chauhan asked Borussia Dortmund whether safe standing - looking likely to be introduced in the English Premier League - make financial sense.
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.