Bundesliga first to land CCTV deal as European leagues face tough rights talks

Leon Goretzka of Bayern Munich celebrates after scoring (Photo by Adam Pretty/Getty Images)

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season.

Talks with CCTV have been hindered this year by an upcoming management shuffle at the broadcaster that has slowed down decision-making. Negotiations with the powerful state broadcaster have also become more challenging in recent years due to increased demands for streaming rights.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here