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Bundesliga first to land CCTV deal as European leagues face tough rights talks

Leon Goretzka of Bayern Munich celebrates after scoring (Photo by Adam Pretty/Getty Images)

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season.

Talks with CCTV have been hindered this year by an upcoming management shuffle at the broadcaster that has slowed down decision-making. Negotiations with the powerful state broadcaster have also become more challenging in recent years due to increased demands for streaming rights.

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