German Football League (DFL)

Football
Industry Moves

Andreas Heyden, the chief executive of DFL Digital Sports, the subsidiary of the German Football League (DFL), is to leave his position at the end of this month
Football
Industry Moves

Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
Football
Sponsorship & Marketing

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
Football
Technology

Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.
Football
Technology

Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
Football
Media

The German Football League (DFL) has formed a working group to weigh up the future of domestic club football which, among other proposals, could lead to an increase in top-tier Bundesliga games shown on…
Football
Sponsorship & Marketing

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Football
Finance & Law

The total revenue generated by football clubs in Germany’s Bundesliga and Bundesliga 2 fell by 10.5 per cent to €4.05bn ($4.47b
Football
Governance

The Deutsche Fussball Liga has signed a Memorandum of Understanding with the Vietnam Football Federation and Vietnam Professional Football that envisages wide-ranging collaboration to support football…
Football
Events

The German Football League (DFL) has said it will stage an “open-ended discussion process” with clubs over the future make-up of the Bundesliga following a suggestion to introduce a play-off tournament to …
Football
Media

Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.
Football
Fan Engagement

The German Football League (DFL), the organiser of the top-tier Bundesliga, has added India-based sports content platform Sportskeeda to its global network of content partners
Football
Data

Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.
Football
Industry Moves

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Football
Technology

The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
Football
Host Broadcast & Production

Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
Football
Industry Moves

The German Football League (DFL) has appointed Donata Hopfen as its new chief executive, with the 45-year-old to assume the role on January 1