Fanatics
Atlético Madrid extends Fanatics merchandise deal until 2025
Spanish LaLiga side Atlético de Madrid has announced an extension to its e-commerce and manufacturing deal with sports merchandising giant Fanatics that will take the agreement up to 2025.
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
Fanatics, Postmates partner to deliver LA Rams apparel to fans
Postmates has partnered with sports merchandising giant Fanatics to deliver Los Angeles Rams merchandise to fans on-demand with no delivery fee ahead of the National Football League team's first Monday …
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters
Fanatics owner Michael Rubin increases equity stake in HBSE
Fanatics owner Michael Rubin has increased his equity stake in Harris Blitzer Sports & Entertainment, sources have confirmed to SportBusiness
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.
Fidelity ‘in talks’ to invest $350m in Fanatics
Boston-based financial services company Fidelity Investments is in talks to invest $350m (£275m/€301.74m) in international sports merchandising company Fanatics.
Fanatics strikes retail partnership with Carolina Panthers, MLS Charlotte
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a long-term deal to become the official omnichannel retail partner of Tepper Sports & Entertainment (TSE)
PSG looks to strengthen global ambitions with 10-year Fanatics deal
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
Fanatics’ Rubin creates large-scale fundraising effort
Executive creating $100m campaign for Covid-19 relief