The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated location for all teams.The agreement unifies what has been a regional approach which has been run by the NLL clubs for most of the league’s 35-year history. While teams will retain the right to sell locally at brick and mortar retail outlets, the complete global e-commerce business will be housed under the new NLLShop.com for the first time.
Through Fanatics’ technology and mobile capabilities, the online store will provide rapid navigation for fans across desktop and mobile sites, featuring hi-resolution product displays and frictionless checkout.
“Fanatics is simply the best and most innovative consumer e-commerce sports retailer in the world, and this partnership will give us a great opportunity to realize the league’s potential, said NLL commissioner Nick Sakiewicz.
“We have seen the power and value of team merchandise at the local level, and this international approach gives us the ability to have a streamlined one-stop shop to offer NLL merchandise where sports fans shop online," Sakiewicz said.The NLL recently secured a five-year partnership with lacrosse equipment supplier Wolf Athletics through 2025.