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PSG looks to strengthen global ambitions with 10-year Fanatics deal

Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics.

The agreement replaces the e-commerce-only agreement between the two parties, providing Fanatics with an even broader set of e-commerce rights as well as new manufacturing rights and management of the club’s apparel, headwear, and hard goods licensing program.

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