PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment
Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of a standalone sports vertical on …
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
BeIN Media Group chairman and Paris Saint-Germain president, Nasser Al-Khelaïfi, has seen his request to have three prosecutors recused in the ongoing Swiss case against him rejected by the country’s Fe…