Paris Saint-Germain
Features
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
PSG and Schalke 04: The football clubs imagining a future without football
PSG and Schalke pioneer football club involvement in esports
PSG targeting Asian youth, Schalke broadening European brand
Both clubs believe gaming is the future of entertainment
PSG strengthens global ambitions with Jordan Brand partnership
Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary
Co-branded apparel and footwear collection extends club's entry into world of fashion
Inetum promotes new identity with PSG Handball extension
Reigning French Starligue handball champion Paris Saint-Germain has agreed a three-year extension to its contract with main sponsor, IT services company Inetum
PSG leverages digital overlay assets in regional 22Bet deal in Africa
French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa.
The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
Deals with European football quartet drive Twitch push into traditional sports
Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of a standalone sports vertical on …