The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
NHL creates leaguewide alternate jersey program
Reverse Retro program seeks to tap into strong fan affinity for throwback designs
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Sport1, DAZN continue NHL coverage in Germany, Russia’s Match TV acquires rights
German sports broadcaster Sport1 has renewed its rights to the National Hockey League ahead of the start of the 2020-21 season and will continue to share rights with OTT streaming service DAZN as part…
Puls 4 picks up NHL rights in Austria
Austrian commercial broadcaster Puls 4 has picked up National Hockey League rights for the next four seasons, adding to last year’s acquisition of rights to the Austrian domestic ice hockey league.