Matt Vandrau | Six predictions for the sports industry in 2023
Matt Vandrau, group CEO of CSM Sport & Entertainment, reflects on some of the pertinent lessons from 2022 and makes six predictions about 2023
World Netball appoints CSM to lead World Cup sponsorship sales
World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
CSM to support MLB London Series for three more years
Major League Baseball (MLB) has re-appointed CSM Sport & Entertainment to support the delivery of regular season games in London in 2023, 2024 and 2026
Sky could look to replicate joined-up sponsorship approach developed for the ECB Hundred
The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
New Sky deal alleviates ECB Hundred concerns, but counties still worried over wider impact
First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Lizzie Isherwood | F1, the US and new tech, a match made in heaven
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
Saudi Arabia’s F1 Grand Prix a key moment in the Kingdom’s event hosting ambitions
With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Kathryn Rhodes | Tokyo 2020 fulfilled the new Olympic motto and united the world
Despite the challenges, Tokyo 2020 delivered on the Olympic promise of uniting people around the world through sport, says Kathryn Rhodes associate director, business development, at CSM Asia.
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Giles Stanford | 12 steps to make sports events more sustainable
Giles Stanford, director, global events, for CSM Live, outlines 12 ways sports right-holders can procure, design and produce more events that take less of a toll on the environment
Sebastian Page | Son’s success underlines enduring value of Asian players for European football
Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Japan’s modernising domestic leagues brace for pandemic setback
The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
CSM Sport & Entertainment wins Umbro contract, launches communications offering
Sports marketing agency CSM Sport & Entertainment has signed a new agreement with sportswear and apparel brand Umbro following the formal launch of its communications offering