The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Sports marketing agency CSM Sport & Entertainment has signed a new agreement with sportswear and apparel brand Umbro following the formal launch of its communications offering
The England and Wales Cricket Board (ECB) has appointed CSM Live, the experience team of the CSM Sport and Entertainment agency, to deliver a ‘bio-secure’ plan for the return of international cricket.
Global marketing agency CSM has appointed Charlie McEwen, the former chief operating officer of the British and Irish Lions rugby union team, as its chief executive of rugby and special projects
Global marketing agency CSM has announced the appointment of Gary Brosnan as executive creative director