SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
NBA extends betting data agreements with Sportradar, Genius Sports
The National Basketball Association has extended its official betting data agreements with Sportradar and Genius Sports Group in the United States
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Sorare appoints Serena Williams as board advisor
Sorare, the football-focused non-fungible token trading platform, has brought in tennis superstar Serena Williams as an advisor to its board of directors
Macron replaces Canterbury as World Rugby referee kit supplier
World Rugby has signed up Italian performance wear brand Macron to its sponsorship portfolio
L’Équipe extends Formula E free-to-air rights in France
French broadcaster L'Équipe has secured free-to-air rights to the Formula E World Championship for another season, extending its agreement from last year.
Birmingham City Council needs to plug ‘£25m Commonwealth Games shortfall’
A new report has warned of a £25m ($34.1m/€30.8m) shortfall in the 2022 Commonwealth Games budget after contributions from Birmingham City Council partners were lower than expected.
PGA Tour looks to create its own ‘Drive to Survive’ effect with Netflix docuseries
Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.
Ian Paynton | The Vietnam opportunity
Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.