USA Lacrosse agrees CAA Sports Licensing deal
USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
O’Donohoe promoted to president of CAA Sports International
CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
CAA Sports finds new wave of international growth
More than a decade after first working outside of the United States, prominent American agency CAA Sports has seen its global efforts over the course of the Covid-19 pandemic period become the foremost growth engine of the business. US Editor Eric Fisher reports.
Michael Levine on growing the agency business worldwide
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Korean star Son ‘prepares launch of fashion brand’
South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month
Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
CAA Sports to represent T1 esports team
South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative
Asia’s leading footballer, Son Heung-min, becomes a top-tier commercial property
South Korea and Tottenham Hotspur player Son Heung-min has become East Asia’s top football star, joining the elite in terms of the region’s most marketable athletes. Joe Perry reports on his rise, and its commercial implications for athlete-led marketing across Asia.
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.
Fee named SVP at LIV Golf Investments after leaving CAA Sports
The Saudi-backed LIV Golf Investments has made its latest sports industry appointments, including the recruitment of Monica Fee, previously a sponsorship property sales agent at the CAA Sports agency
Long-serving sponsorship sales executive Fee leaves CAA Sports
Monica Fee, a global sponsorship sales executive at CAA Sports, is to leave the company to take up another role in the industry
CAA Sports to open Singapore office, Staiti appointed Apac president
International sports marketing agency CAA Sports is opening an office in Singapore to develop its business in Asia-Pacific and has appointed two experienced executives to lead it
CAA Sports recruits former Pitch International commercial head Dixon
CAA Sports has recruited Pitch International’s former head of commercial Charlie Dixon to join the Property Sales division at its London office where he will be tasked with growing the agency’s sponsorship sal…
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Round-Up: Australian athletes funding boost, Provisional 2021 F1 calendar released, and more
The Australian Institute of Sport is to provide funding of more than A$115m ($82.1m/€69.7
CAA adds Tottenham’s Son Heung-min to representation roster
CAA Base, a division of the CAA Sports agency, has signed up Tottenham Hotspur forward Son Heung-min for exclusive commercial representation in all areas