The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Professional Fighters League strikes WAVE.tv deal
The Professional Fighters League has announced a strategic content and distribution deal with California-based sports media company WAVE.tv.
As part of the agreement, WAVE
Eurosport India to show first MMA action in PFL deal
Mixed martial arts promotion, the Professional Fighters League, has signed a ‘multi-year’ broadcast rights deal in India with the Discovery-owned Eurosport.
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.