Bundesliga International
Sky PerfecTV deal marks Bundesliga’s first Asian rights agreement of new cycle
Japanese pay-television broadcaster Sky PerfecTV has acquired rights for the German Bundesliga covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
Returning Bundesliga quietly delivers record international audiences
The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors
Promoted Merkel to replace Blask as DFL audiovisual rights director
The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer
Nent extends Bundesliga deal in continued football rights push
The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.
South Africa’s OpenView adds Bundesliga to sports portfolio
South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
How the Bundesliga courted its Indonesian fanbase with Jakarta experience
The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
Bundesliga International CEO Klein extends contract
The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm
Bundesliga’s OTT service to be ‘complementary’ during forthcoming rights cycle
Bundesliga Pass, the over-the-top subscription service that has been developed by Germany’s Bundesliga, will primarily be used as a “complementary” service, with the lion’s share of coverage worldwide set to …
Bundesliga embraces OTT in six-year US rights deal with ESPN
Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.
Bundesliga appoints IMG to handle global licensing programme
Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Bundesliga International chief Klein slams beoutQ and calls for better legislation in battle against piracy
Bundesliga International chief executive Robert Klein has called for better legislation, more effective technology and more widespread government commitment in the battle against media rights piracy which,…
Bundesliga’s Asian Growth Driven by Local Strategy
In association with Bundesliga International
Bundesliga to boost commitment to Chinese market
The Bundesliga International arm of the top division of German club football has revealed further plans to tap into the Chinese market through the launch of a long-term development strategy and the opening…
Bundesliga clubs seek US push after arrival of league’s NYC office
Bundesliga clubs believe their commercial ambitions in North and South America will be significantly helped by the league's new regional head office in New York City.
Despite targeting US market, Bundesliga won’t play a match abroad
Bundesliga International chief executive Robert Klein confirmed Germany’s top football league won’t stage a regular-season match abroad – unlike its Spanish counterpart – but stressed the US is the le…
Going global | Bundesliga furthers international push with NYC office
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.