Bundesliga International

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

Japanese pay-television broadcaster Sky PerfecTV has acquired rights for the German Bundesliga covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal

The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors

The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer

The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.

South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm

Bundesliga Pass, the over-the-top subscription service that has been developed by Germany’s Bundesliga, will primarily be used as a “complementary” service, with the lion’s share of coverage worldwide set to …

Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.

Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Bundesliga International chief executive Robert Klein has called for better legislation, more effective technology and more widespread government commitment in the battle against media rights piracy which,…

In association with Bundesliga International

The Bundesliga International arm of the top division of German club football has revealed further plans to tap into the Chinese market through the launch of a long-term development strategy and the opening…

Bundesliga clubs believe their commercial ambitions in North and South America will be significantly helped by the league's new regional head office in New York City.

Bundesliga International chief executive Robert Klein confirmed Germany’s top football league won’t stage a regular-season match abroad – unlike its Spanish counterpart – but stressed the US is the le…