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How the Bundesliga courted its Indonesian fanbase with Jakarta experience

Lothar Matthäus at the Bundesliga Fan Festival at Plaza Timur on November 16, 2019 in Jakarta, Indonesia. (Photo by Reinaldo Coddou H./Bundesliga/Bundesliga Collection via Getty Images)

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

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