The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors
Our latest on Covid-19
Toronto Raptors to open 2020-21 NBA season in Tampa
The Toronto Raptors will open the 2020-21 National Basketball Association season playing home games in Tampa, Florida, due to Covid-19 travel restrictions.
MLS lays off 20 per cent of staff due to financial impact of Covid-19
Major League Soccer has laid off approximately 20 per cent of full-time employees at its New York City headquarters due to the devastating financial impact of the global Covid-19 pandemic
PepsiCo to ‘reach new, incremental audiences’ as value placed on Uefa women’s deal
The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
Russia’s Match TV makes four-year Bundesliga rights commitment
Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Setanta renews for five years in Belgian Pro League’s latest international deal
Subscription broadcaster Setanta Sports has secured exclusive rights to Belgium’s Pro League in Ukraine and the Eurasia region in a five-year agreement.
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…