BT Sport

Latest Features

The Premier League going down in value? The unthinkable has happened. Frank Dunne investigates what happened, and whether the market is at a pivotal point where an old way of doing business can no longer be relied upon to deliver the necessary premiums.

The 2017 GSMA Mobile World Congress (MWC) took place in Barcelona last week. MWC is the world's biggest mobile industry conference, and the place to look for sports executives wondering what's coming down the track in mobile and connected technology. Journalist Adrian Pennington was there, and picked out the key developments the sports industry should be looking out for.

Owen Evans looks at the rationale behind UK telecoms operator BT’s multi-million pound naming rights deal with the home of Scottish rugby, Murrayfield.

In the sports broadcasting industry, you never have to wait too long before one of the world’s biggest sports properties announces a mega multi-million dollar TV deal.

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

The IMG agency has named Stephen Cook, previously head of football at BT Sport, the UK pay-TV broadcaster, as director of content based at IMG Studios at Stockley Park, near London’s Heathrow Airport.

Former head of BT commercial sports rights, Steve Norris, has moved to production company, Gravity Media Group

UK telco BT has appointed Andy Haworth as managing director of Sports Rights and Commercial. Haworth will manage BT’s sports rights portfolio and its commercial business in the newly-created role.

UK pay-television broadcaster BT Sport has claimed a landmark with the delivery of the first live broadcast in 4K High Dynamic Range (4K HDR) and Dolby Atmos sound