Bundesliga International CEO Klein extends contract

Image credit: DFL

The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league’s international broadcast rights selling arm.

Klein joined Bundesliga International, a DFL subsidiary, in May 2017 in the role of chief commercial officer. He came on board to head up the sale of international media rights to the Bundesliga and second-tier 2. Bundesliga. He also oversaw areas involving sponsorship and licensing.

From January 1, 2018, Klein stepped up to become chief executive of Bundesliga International, replacing Jörg Daubitzer.

Christian Seifert, DFL chief executive and chairman of the supervisory board of Bundesliga International, said: “We see further potentials in international marketing. We trust Robert Klein and the BLI team to build on these in the best possible way in the interests of the Bundesliga and 2. Bundesliga.”

Along with the sale of international broadcast rights and distribution of digital content, Bundesliga International is also responsible for the sale of centralised league sponsorship rights and the licensing deals.

Klein previously worked for Red Bull Media House in Salzburg as head of its global rights department.

Klein this week headed Bundesliga International’s delegation at the Sportel trade fair in Monaco, holding negotiations with various broadcasters as the worldwide sales process – excluding Europe, China and USA – continues apace. He told SportBusiness that Bundesliga Pass, the new international OTT platform, would be a “complementary” service, with the lion’s share of coverage worldwide set to remain with broadcasters in each territory.