HomeNewsLicensing & MerchandisingFootball

Bundesliga appoints IMG to handle global licensing programme

Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership.

A statement from IMG said the two parties will work to together to: “develop an innovative licensing programme designed to bring the league to consumers around the world in dynamic and engaging new ways, through a range of international distribution channels and high-quality product categories for men, women and children”.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here