USA
Sinclair readies new sports video app, pushes on gamification
Company wants to "make watching sports similar to playing a video game"
NBCUniversal to broadcast record Paralympics coverage from Tokyo, including primetime
NBCUniversal has announced it will broadcast a record 1,200 hours from the Tokyo Paralympics this summer, including inaugural primetime coverage on the main NBC network.
NHL Lake Tahoe games prove ratings success despite weather-induced delays
The National Hockey League's outdoor games in Lake Tahoe, Nevada, proved a ratings success despite both of the weekend's games suffering severe delays due to poor ice conditions in the intense sunshine
Ready expands sports drink reach into collegiate athletics
Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
PWHPA secures NHL Network, Sportsnet distribution for Dream Gap Tour
The Professional Women’s Hockey Players Association has extended its broadcast reach by securing agreements with the NHL Network and Sportsnet to air the first 2021 Secret Dream Gap Tour game this weekend in…
NHL partners with DreamHack Sports Games to expand esports efforts
The National Hockey League has partnered with DreamHack Sports Games, which creates esports leagues and tournaments for traditional sports leagues and properties, to produce online and live esport tournaments…
Woods seriously injured in automobile accident
Highly popular golfer requires extensive reconstructive surgery
Player service time issue comes to forefront in MLB
Players denounce admission of manipulation by former Mariners executive
Timbers, Thorns secure TikTok as sleeve sponsors in multiyear partnership
TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
WFT to unveil new team identity next year
NFL franchise solidifies intended timetable for rebranding process
Washington Spirit seeks new relevance with Clinton, Bush Hager among new investors
NWSL club is looking to gain new relevance on a local, national and international level by bringing in an expansive group of investors headlined by US presidential daughters Chelsea Clinton and Jenna Bush Hager.
LPGA strikes marketing partnership with Zinus
The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Simplebet continues expansion with NBA InPlay integration
Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
New Jersey to begin limited fan attendance at sports venues
State rule will allow 10 per cent of capacity indoors, and 15 per cent outdoors
Terrence Burns | Brands need to seize 2026 World Cup and 2028 Olympics opportunities now
Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Mariners president and CEO Mather resigns
Departure follows of series of incendiary comments made regarding players, team operations