USA
Three additional US states move to allow fan attendance
Massachusetts, Ohio, North Carolina each to allow attending fans
PWHPA secures Adidas, CBC Sports partnerships
The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.
EchoPark becomes title partner of inaugural Nascar Cup Series Race at COTA
Pre-owned vehicle retailer EchoPark Automotive will become the title partner of the inaugural Nascar Cup Series race at Circuit of the Americas in Austin, Texas, which is taking place on May 23
Under Armour continues rapid scale-down in sponsorship spend
US sports brand Under Armour has massively cut its long-term sponsorship obligations and halved its obligations overall as the sport brand turns away from expensive kit supplier contracts
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Golden Knights raise eyebrows with UpickTrade partnership
The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with Mexico-based sports betting recommendation, or tout, service UpickTrade, which has been designated the team's…
Ripken Jr. named DraftKings special advisor
Baseball Hall of Famer joins basketball icon Michael Jordan in advisory role
Paramount+ lands Concacaf rights deal as part of expanded soccer coverage
ViacomCBS's streaming service Paramount+ has announced a series of new soccer rights to coincide with an expansive debut of the rebranded digital platform
Sinclair readies new sports video app, pushes on gamification
Company wants to "make watching sports similar to playing a video game"
NBCUniversal to broadcast record Paralympics coverage from Tokyo, including primetime
NBCUniversal has announced it will broadcast a record 1,200 hours from the Tokyo Paralympics this summer, including inaugural primetime coverage on the main NBC network.
NHL Lake Tahoe games prove ratings success despite weather-induced delays
The National Hockey League's outdoor games in Lake Tahoe, Nevada, proved a ratings success despite both of the weekend's games suffering severe delays due to poor ice conditions in the intense sunshine
Ready expands sports drink reach into collegiate athletics
Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
PWHPA secures NHL Network, Sportsnet distribution for Dream Gap Tour
The Professional Women’s Hockey Players Association has extended its broadcast reach by securing agreements with the NHL Network and Sportsnet to air the first 2021 Secret Dream Gap Tour game this weekend in…
NHL partners with DreamHack Sports Games to expand esports efforts
The National Hockey League has partnered with DreamHack Sports Games, which creates esports leagues and tournaments for traditional sports leagues and properties, to produce online and live esport tournaments…
Woods seriously injured in automobile accident
Highly popular golfer requires extensive reconstructive surgery
Player service time issue comes to forefront in MLB
Players denounce admission of manipulation by former Mariners executive
Timbers, Thorns secure TikTok as sleeve sponsors in multiyear partnership
TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
WFT to unveil new team identity next year
NFL franchise solidifies intended timetable for rebranding process