TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
Watford mark Premier League return with Dogecoin sleeve sponsorship
English Football club Watford has added cryptocurrency Dogecoin as its sleeve sponsor after returning to the Premier League
Liverpool, West Ham and Wolves add sponsors ahead of new season
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio.
The multi-year, global agreement makes the brand the club’s official sound partner.
Betano keeps up pressure on Bwin in Portugal with Benfica sleeve deal
Portuguese football club Benfica has signed a three-year deal with betting operator Betano making the brand the club’s first shirt sleeve sponsor.
Orange renews Telefónica deal for LaLiga, Champions League content
Orange has renewed its agreement with Telefónica in Spain for carriage of the latter's Movistar LaLiga and Movistar Liga de Campeones channels, ensuring that LaLiga and Uefa club competitions remain available …