USA
Mayer named DAZN chairman as Skipper steps down
Kevin Mayer, a former leading executive at Walt Disney Co. and TikTok, has been appointed to the role of chairman at DAZN, the global sports subscription service and media company
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
PFL appoints Clyne, Werther to bolster commercial activities
The Professional Fighters League has bolstered its executive leadership team by appointing Tim Clyne as chief financial officer and Jon Werther as executive vice president of strategic partnerships and…
Dish Network, DraftKings unveil integrated sports betting platform
US satellite TV provider Dish Network and prominent gaming operator DraftKings have announced a strategic agreement which will enable viewers to place bets with DraftKings directly from their television s…
Indians on defensive as Callaway scandal grows
MLB club under fire after further revelations of inappropriate conduct by former pitching coach
MLB delays start of Class AAA MiLB season to May
Seeking to manage pandemic impacts, MLB to revive alternate sites used in 2020
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Seattle Storm unveils new logo, brand refresh
The Women's National Basketball Association's Seattle Storm has unveiled a new brand identity and redesigned logo.
Canada Goose, NBA secure multiyear partnership for All-Star Weekends
Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
MLR secures multiyear partnership with American Airlines
Major League Rugby has secured a multiyear agreement with American Airlines, which has been designated the official airline and travel partner of the league
Verizon expands Riot Games deal for LoL, Valorant esports
US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Angel City FC connects with Birdies as inaugural sleeve sponsor
National Women's Soccer League expansion team Angel City FC has announced a partnership with female-founded footwear brand Birdies, which will become the club's founding sleeve sponsor.
Simplebet raises $15m to help fund new micro-betting product
Sports betting startup Simplebet has completed a $15m financing round, bringing total funding of the company to $50m.
Gatorade unveils Gx sweat patch, app
Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app
Alabama planning for full football attendance this fall
Defending national championships aiming to fill Bryant-Denny Stadium
NCAA moves, adjusts 2021 NIT
Postseason college basketball tournament to be 16-team event held in Texas
European Tour seeks to harness PGA Tour ties as Florida events considered
Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.
M. Quentin Williams | Why retiring O’Ree and Clemente numbers is good business sense
M. Quentin Williams, founder and chief executive of non-profit organization Dedication To Community, explores the business upside if the NHL and MLB were to retire the numbers of former legends Willie O'Ree and Roberto Clemente across their respective leagues