Terrence Burns | Brands need to seize 2026 World Cup and 2028 Olympics opportunities now
Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Terrence Burns | Rethinking the global event narrative
Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies
Terrence Burns | If the wind blows, ride it
Terrence Burns, executive vice-president, global sports at Engine Shop, discusses Olympic ideals and the possibility of the Middle-East hosting an edition of the Games
Terrence Burns | When a game is more than a game
Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.
Terrence Burns | LA 2028: Back to the Future for Olympic Sponsorship
Terrence Burns, executive vice-president, global sports at Engine Shop, looks at the options presented to new organizations looking to become sponsors of the Olympic Games.
Terrence Burns | When is a slogan a vision?
It is the Olympic year 2020, and as Tokyo rushes to get ready for the greatest show on earth in just a few months’ time, I am reminded of the Tokyo 2020 Olympic bid (disclaimer: I worked for Madrid 2020) a…
Terrence Burns: Something’s Happening Here…
Terrence Burns, executive vice-president, global sports at Engine Shop takes a look at 'athlete activism', and how social media is playing a pivotal role in giving sportsmen and women a louder voice than ever before.
Driving while dreaming
Terrence Burns, executive vice-president, Global Sports at Engine Shop, ponders on whatever happened to the IOC’s Candidate Cities process and its apparent replacement by a more pragmatic approach