Global

Football
Media

Helbiz Media is leveraging Serie B rights to build a sustainable strategy that will focus on subscriptions and sales across its extensive network, according to chief executive Matteo Mammi. In association with Helbiz.
Cycling
Events

Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland are preparing to step up the promotion of the event and remain confident it will be delivered to budget despite macroeconomic…
Football
Sponsorship & Marketing

Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform
Rugby Union
Sponsorship & Marketing

Capgemini, the French multinational information technology services and consulting group, has invested in more World Rugby sponsorship inventory by signing a wide-ranging deal focused on the women’s g…
Esports
Industry Moves

Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Tennis
Sponsorship & Marketing

Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX. The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
Multiple Sports
Finance & Law

Global footwear and apparel giant warns of volatile macroeconomic landscape
Baseball
Sponsorship & Marketing

Following the completion of a five-year collective bargaining agreement with the Major League Baseball Players Association, MLB is actively seeking to develop a wide range of new commercial opportunities. US Editor Eric Fisher reports.
Netball
Media

Netball Australia has launched a new subscription streaming service to provide international fans with coverage of its Super Netball club competition. NetballAustralia
Motorsport
Events

Rallycross Promoter, commercial rights-holder of the World Rallycross Championship (World RX), has released the calendar for its 2022 season, as it enters into a new electric-powered era
Multiple Sports
Media

Sports data and betting services company Genius Sports has agreed an exclusive streaming distribution deal with automated video and analytics firm Pixellot
Motorsport
Sponsorship & Marketing

Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
Basketball
Sponsorship & Marketing

Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour
Multiple Sports
Finance & Law

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Chris Giles, co-founder and chief executive of California-based FanRally. Fisher and Russo also discuss the recent earnings report from Ultimate Fighting Championship parent Endeavor Group Holdings Inc., ESPN’s high-profile acquisition of Joe Buck and Troy Aikman for its Monday Night Football booth, ongoing sports-related issues from the Russian invasion of Ukraine including the forthcoming sale of the Premier League’s Chelsea, and a ballpark development setback for Major League Baseball’s Oakland A’s.
Mixed Martial Arts
Licensing & Merchandising

The Memento Group (TMG), the global distributor of officially licensed UFC memorabilia, is planning to create a new production and distribution centre in the USA following its global licensing deal with…
Motorsport
Licensing & Merchandising

UK-based sports memorabilia business The Memento Group (TMG) has signed a new multi-year licence agreement with Formula 1 team McLaren Racing
Esports
Sponsorship & Marketing

Monster Energy has signed an extension and expansion of its sponsorship agreement with the ESL Gaming esports organisation
Motorsport
Sponsorship & Marketing

The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor