Global

Football
Media

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
Football
Marketing

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Rugby Union
Events

World Rugby has today (Wednesday) moved to clarify its position on an annual global competition amid controversy over plans for the new tournament
Para Sport
Marketing

The International Paralympic Committee has today (Friday) appointed adam&eveDDB as its first creative agency as it seeks to grow awareness of the Paralympic Movement globally
Motorsport
Finance & Law

US mass-media company Liberty Media has reiterated its commitment to Formula One after posting a significant increase in operating losses, despite a rise in revenues for the motor-racing championship
Education

One month remains for the world’s leading providers of sports business postgraduate education programmes to submit their entries for inclusion in the 2019 SportBusiness Postgraduate Course Rankings.
Fan Engagement

The rise of the Big Eventer is the sports business story of the last decade.
Rugby Union
Events

World Rugby has finalised its proposal for an annual global rugby competition, but is facing strong objections from the international unions, particularly the Pacific nations, as well as the International…
Marketing

The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing
Baseball
Sports Betting

Sports and betting-related services company Sportradar has today (Wednesday) signed a multi-year partnership with North America’s Major League Baseball.
Esports
Events

World football’s governing body Fifa has today (Tuesday) launched a new esports competition dedicated to national teams.
Rugby Union
Finance & Law

Private equity firm CVC Capital Partners has opened preliminary talks over a shareholding in the Six Nations Championship, The Times reports. The rumoured deal would appear to suit both parties
Motorsport
Governance

The International Motorcycling Federation (FIM) has appointed Tony Skillington as its new chief executive and revealed Eurosport Events is poised to extend its contract as promoter of the Endurance World…
Football
Events

Fifa, football’s global governing body, has opened up the bidding process for the 2023 edition of its Women’s World Cup national team tournament.
Football
Business

Saudi Arabia’s crown prince has denied he is looking to buy Manchester United after rumours of a takeover emerged again.
Motorsport
Sponsorship & Marketing

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Squash
Events

The World Squash Federation (WSF) and Professional Squash Association (PSA) have launched a new campaign that will seek to support the sport’s bid for inclusion at the 2024 summer Olympic Games in Paris.
Football
Governance

Uefa has stepped up its ongoing feud with Fifa by registering trademarks relating to Fifa’s proposed global nations league, The Times reports.