IPC engages adam&eveDDB on brand awareness drive

The International Paralympic Committee has today (Friday) appointed adam&eveDDB as its first creative agency as it seeks to grow awareness of the Paralympic Movement globally.

The London-based agency will support the IPC on a pro-bono basis and will work with the committee to improve the recognition, understanding and value of the Paralympic brand, and build greater awareness of the Paralympic Games.

The remit of adam&eveDDB will include the development of a new brand strategy, purpose, positioning and storytelling, and helping the IPC leverage its global network of partners.

Craig Spence, chief marketing and communications officer at the IPC, said: “It is vital for us in building greater awareness and understanding of the Paralympic brand that we work harder and cleverer to engage global audiences in between the Games.”

The agency’s client list already includes the likes of Fifa, John Lewis, Samsung and Save the Children. Adam&eveDDB is part of DDB Worldwide, which consists of more than 200 offices in over 90 countries.