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Sportradar adds MLB to major league portfolio

Sports and betting-related services company Sportradar has today (Wednesday) signed a multi-year partnership with North America’s Major League Baseball.

The deal begins with the 2019 MLB season and covers media and gaming rights distribution at both international and domestic levels.

Sportradar will have exclusive distribution rights across international markets outside of the US for official MLB real-time game statistics from every ballpark. The company will also have exclusive rights to distribute live, industry-standard audio-visual game feeds to gaming operators outside the US.

In the US, Sportradar will hold the same exclusive rights for official real-time statistics distribution to media entities in their coverage of the league. It also becomes the official supplier of MLB’s real-time betting data feed in the US, where distribution to sports betting operators will be on a non-exclusive basis through Sportradar and additional authorised distributors.

Sportradar will also work with MLB to develop and distribute new products to further engage fans and drive interest in the sport. Additionally, MLB will incorporate Sportradar’s Integrity Services into its existing game-day integrity protection measures.

Sportradar will also utilise its fraud detection system to monitor and analyse every MLB game.

Sportradar also serves as an official partner of the NBA basketball league, the NFL American football league and the NHL ice hockey league, as well as Nascar, Fifa and Uefa, among others.