Uefa escalates feud with Fifa with global nations league trademarks

Uefa has stepped up its ongoing feud with Fifa by registering trademarks relating to Fifa’s proposed global nations league, The Times reports.

Uefa registered a logo and a trademark for ‘Global Nations League’ and ‘World Nations League’ in the US in December. This follows similar registrations with the European Union as long ago as last April, when Fifa’s proposals were in their infancy.

Gianni Infantino, the Fifa president, hopes to launch the global nations league alongside a revamped Club World Cup in order to generate more regular revenues throughout the four-year World Cup cycle.

He has claimed that $13bn (£11.4bn) has been pledged toward the tournament by a consortium, believed to be linked with Japanese multinational holding conglomerate Softbank and involving Saudi Arabian investors.

Uefa is strongly opposed to the proposals, however, feeling that it would cannibalise its own European Nations League, which launched last year and was judged to be an initial success. At the time, SportBusiness reported on how Uefa had seen immediate growth of its broadcast and sponsorship revenues thanks to the competition.

Uefa has denied the registrations are a move against Fifa, claiming it first made the applications in 2017 when its own Nations League was being planned.

SportBusiness has reached out to Uefa for comment.

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